It's the easiest, easiest thing ever, and I'm going to walk you through the steps:
1. Sign up for a
Pure Charity account.
("Follow" me then scroll down to "Get Started" to make your own
account. Following one another compounds our giving, because that is
another way Pure Charity WINS THE UNIVERSE.) If you're on Facebook, you
can sign in through that (which is great for sharing in the future), or
you can sign up the old-fashioned way.
2.
Install the browser plugin.
This causes a cute little icon to pop up when you're shopping online at
participating vendors, and with a simple *click*, a percentage of your
purchase will be routed into your personal giving account with Pure
Charity. And when I say participating vendors, yall, I'm talking about
over 1000 stores like:
Target
Gap
Best Buy
Groupon
Priceline
Sam's Club
Apple
Sephora
Petsmart
Walmart
Lowe's
Forever 21
Are you kidding me with this???? I'm telling you, Pure Charity has
convinced virtually all of our favorite stores to drink the PC kool-aid.
These are the places we already shop.
Can you imagine if we collectively harnessed a percentage of our regular spending for good? (Never mind. Pure Charity already imagined that.)
3.
Register your main credit/debit card with Pure Charity.
This is so brilliant, because every time you use that card at a
participating vendor IN STORE, a percentage is automatically zipped over
to your personal giving account. You have to do absolutely nothing at
all. (Not every online vendor has an in-store partnership, so when in
doubt, online shopping will always build up your personal giving
account.
Plus, who wants to shop in the store when you can do it online?? asks the shopping-hater.)
4. Now,
browse the projects.
Well...JUST WAIT A MINUTE. For perhaps, just perhaps I have an idea
here already. Oh sure, you'll see clean water initiatives and AIDS
interventions and whatnot, but if you'll
not get distracted by inferior projects
just wait a few more teeny days, I have something awesome we can pool
our collective impact for, and you're going to want to know about it. I
promise.
5.
Support your favorite project.
(You can change the amount you support…it starts with $5 increments…by
clicking the dollar amount and changing it.) These are time specific
projects with a set amount of $. If that project doesn’t fund by the
finish date, Pure Charity refunds the money back into your giving
account. But again...kindly wait just a few baby days, because I clearly
have an ulterior motive here.
6.
Share it with friends!
There’s a strong social connection to this, where you can share buttons
and widgets with your friends and followers, to generate interest in a
cause you’re passionate about.
Pure Charity offers a redemptive opportunity to harness consumerism for great good. It's just so brilliant.
Good reader, please make a Pure Charity account. Please share this blog with every person you know. Did you know that
in
the next two months, Americans will dole out roughly 40% of our entire
annual spending? If ever there was a time to capitalize on capitalism, it is surely now.
Christmas spending...harnessed for good.
Holiday travel...used for charity.
Spending on our families...equals spending on others.
May I ask you to share this blog like it's your job? Let's get everyone we know signed up for
Pure Charity, because with virtually no effort, it will redeem our regular spending, bit by bit, purchase by purchase, to change the world.
And once you all have your accounts in place...I have a little
project to back. We're going to do something amazing together between
now and December 25th. Oh, yes we are. YES WE ARE.